We believe in making quality garments with up to date design that provide our customers with its best price.
Vision:
We believe in making quality garments with up to date design that provide our customers with its best price. We keep up with technology without losing flexibility in production and careful attention to details. Our aim is to continue being one of the leading OEMs (Original Enquiry Manufacturer) in Asia and to become an ODM (Original Design Manufacturer) in the near future.
Mission:
•To produce jeans and garments that best satisfy customers with the emphasis on product’s quality at a reasonable price.
•To continuously improve the standard of our current products as well as open up to new possibilities in terms of the product innovation.
•To provide flexibility in product design and to be a creative manufacturer.
•To continuously improve the standard of our current products as well as open up to new possibilities in terms of the product innovation.
•To provide flexibility in product design and to be a creative manufacturer.
History
EXPERIMENT & DISCOVERY
1986 - 1989
Exporting jeans was how we kicked off our business. Our main market was the Middle Eastern countries. The products being exported at the time were mainly 7x7 and 10x10 jeans, 3x1 indigo jeans, pigment dyed jeans, stone washed jeans, sand washed jeans, and bleached washed jeans.
1989 - 1995
These are the years of continuous development for VK Garment in order to catch up with the fast-moving trends. New bleaching and dyeing techniques were invented. One of the most well known techniques is the snow-washed, which is one of the newest acid wash techniques that create unique fashion style during those years.
In terms of the fabrics, The first is a technique that was later considered as one of the superior techniques in denim construction. The latter was our experiment with fabric construction by using two colors; one of weft and another on warp to weave two-tone twill denim.
As a consequence of these new techniques and innovation, VK Garment and Mr. Vasu Tatiyawongpaibul, the founder and the executive of the company at the time, became quite well-known among foreign customers especially the Middle Easterns to the point where we were chosen as an outstanding exporter in Thailand.
In terms of the fabrics, The first is a technique that was later considered as one of the superior techniques in denim construction. The latter was our experiment with fabric construction by using two colors; one of weft and another on warp to weave two-tone twill denim.
As a consequence of these new techniques and innovation, VK Garment and Mr. Vasu Tatiyawongpaibul, the founder and the executive of the company at the time, became quite well-known among foreign customers especially the Middle Easterns to the point where we were chosen as an outstanding exporter in Thailand.
THE 90S NOSTALGIA
1996
Our business expanded further into domestic wholesale markets with the launch of our new fashionable items. And when we say 'fashionable items' in 1996, we basically refer to the big baggie jeans with loads of pockets. Thanks to the boom of these Tata Young and Joey Boy pants, we were selling up to 60,000 pairs per month.
TURNING CRISIS INTO OPPORTUNITY
1997 - 2005
This year marked the year when the economic crisis hit Thailand hard, making 1997, undeniably, a tough year for every business sector. Textile and garment business is no exception. Many companies failed to survive and finally went out of business. Fortunately, VK Garment managed to struggle through the crisis due to our executive's vision that is able seek for an opportunity in the crisis. Thus, we reformed and revised our markets possibilities as well as our products until we managed to be able to rise up again.
The most important lesson from the crisis is that adaptation was the only way to survive. We learned to emphasize on our product development, differentiation creation, and the most challenging one of all is to get rid of the common perception that products from developing countries are usually inexpensive but do not meet the international standard. Hence, we switched from mass production to OEMs (Original Enquiry Manufacturer) and shifted our focus to the Human Resource Capital.
The most important lesson from the crisis is that adaptation was the only way to survive. We learned to emphasize on our product development, differentiation creation, and the most challenging one of all is to get rid of the common perception that products from developing countries are usually inexpensive but do not meet the international standard. Hence, we switched from mass production to OEMs (Original Enquiry Manufacturer) and shifted our focus to the Human Resource Capital.
THE NEW CREATIVE ENTERPRISE
2005
As a response to the high demand of modern trade retailers and local department stores, we were less concerned about filling up capacity but focused more on the local hypermarkets retailers. This was the year that we came up with new product development strategies to meet modern consumer needs.
2009
Our executives spotted a changing trend in the domestic consumer consumption; therefore, we continued on with our Modern Trade business, which has been put into action since 1996, until we had an opportunity to partner up with Tesco Lotus as their key denim products vendor for their house brand F&F.
In terms of the domestic denim market, VK Garment acted as a supplier for various leading brands in Central Marketing Group (CMG) including one of the most well-known brands such as AIIZ.
Shifting our emphasis from mass market in the earlier years to the middle class consumer market with higher product quality, we made sure the consumer-friendly pricing strategy still remained in use. This certain way of doing business brought about a rapid company's business expansion. At the same time, we were opening up new international markets in Germany, France, Romania, Singapore, and Malaysia, etc.
In terms of the domestic denim market, VK Garment acted as a supplier for various leading brands in Central Marketing Group (CMG) including one of the most well-known brands such as AIIZ.
Shifting our emphasis from mass market in the earlier years to the middle class consumer market with higher product quality, we made sure the consumer-friendly pricing strategy still remained in use. This certain way of doing business brought about a rapid company's business expansion. At the same time, we were opening up new international markets in Germany, France, Romania, Singapore, and Malaysia, etc.
2012
Due to the continuous product improvement, the capability to come up with new designs that respond well to the fast-moving fashion trend in order to satisfy consumer's needs, as well as the ability to produce progressive revenue for Tesco Lotus under the brand F&F, VK Garment was selected as one of the leading jeans manufacturer at the Tesco Lotus Supplier Conference Award in April 2012.
Today, we continue to invest in Research and Development (R&D) on our products and global trends in order to build up product expertise and to better understand our consumers. Our management team has travelled to major fashion cities to find inspiration and look for new materials as we plan to expand our business into new clothing categories such as woven shirts and pants in the near future.
Today, we continue to invest in Research and Development (R&D) on our products and global trends in order to build up product expertise and to better understand our consumers. Our management team has travelled to major fashion cities to find inspiration and look for new materials as we plan to expand our business into new clothing categories such as woven shirts and pants in the near future.
History
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